Keep Taking the Tablets...
The rise of both smartphone and tablet ownership means that more and more people engage in multi-screen behaviour. MediaCT investigates what activities people engage in and how it affects television viewing.
A quick look around when you’re waiting for a train or a bus or sitting in a cafe or bar and it seems that everyone is glued to their phone or tablet. Whether they’re swiping, pinching and zooming, IM’ing, liking, tweeting or @ing, sometimes it feels like our lives are being ruled by our new mobile devices.
Although these devices are not by any means universal, ownership is rising quickly. Nearly half of us now have a smartphone (up from around 22% in November 2010) and over one in ten of us have a tablet (Ipsos MediaCT Technology Tracker, Q3 2012).
