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Largest testing study for Coronavirus publishes latest findings
The fifth report of the country’s largest study on rates of COVID-19 infections in the general population in England has been published today.
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Demand for business leaders to speak out on social and political issues rises, amid growing alarm about climate change and coronavirus
Research from Ipsos and the Good Business Festival highlights that two-thirds of people want business leaders to speak out on social and political issues, as disillusionment in government persists.
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Majority of Britons think things are headed in the ‘wrong direction’ – first time this year
Ipsos's October 2020 Political Pulse shows fewer than one in five (18%) now think the country is headed in the right direction.
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Struggling for a winning message, Trump heads for defeat
President Trump needs to turn things around fast to win re-election, writes Keiran Pedley.
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Lockdown TV: Staying close to your audience
This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.
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Britons support paying more tax to fund public services – most popular being a new net wealth tax
Britons say they are prepared to pay more taxes themselves to fund public services, in the context of COVID-19 requiring high levels of government spending.
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New polling shows the financial and emotional impact of the Coronavirus pandemic
New polling by Ipsos for The Health Foundation shows that people from a black and minority ethnic background are more likely to report that the Coronavirus pandemic has had a negative impact on their income, and are more likely to report concerns about their mental wellbeing as a result of the pandemic.
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NATS Aviation Index 2020 - public attitudes towards aviation in the UK
There is increasing public pressure to reduce the impact of flying on the environment, according to Ipsos research conducted on behalf of air traffic service, NATS.
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Pictures speak louder than words: Towards a new understanding of brand choice
Using metaphor elicitation to gain a truer consumer-centric measure of influence.
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Leaders of Britain’s biggest companies unfazed by possibility of Scottish independence
New analysis of Ipsos's Captains of Industry survey shows only a minority of business leaders think Scottish independence poses a significant risk to their company.