Social Media - The Corporate Challenge

Milorad Ajder comments on how companies are still lost when it comes to social media.

In our first paper of our Summer Thought Leadership Series, Milorad Ajder, Managing Director of the Ipsos Reputation Centre, looks at the role of social media for businesses, and examines the opportunity being missed by so many companies who continue to ignore the available social media tools to engage directly with clients. 

 

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