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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Investors Survey

    Forecasting - the Asian Way

    Sarah Phillips of Ipsos Health reports from the Ephmra 2011 conference in Shanghai, China for the Huffington Post UK.
  • Investors Survey

    The customer comes first

    Chris O'Brien reports on the changing outlook of Britain's financial journalists
  • Politics Survey

    Why brands need a social media reality check

    Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers
  • Investors Survey

    Social networks: size isn't everything

    Ipsos MediaCT's latest Social Heat index reveals that engagement across social media platforms is not related to audience size and Twitter means more for businesses than Facebook.
  • Market Research Publication

    Winning with Shoppers

    In this thought piece, John Coll and Lindsay Cowan explain why retailers and manufacturers should work on a collaborative process of building shopper-centric business plans which deliver clear value propositions for the shopper.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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