Insights Hub

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  Housing Survey

  People and renters are positive about the Renters’ Rights Act but, beyond ‘no-fault’ evictions, knowledge of reforms is low

  New polling data from Ipsos in the UK, conducted 3-7 April 2026, finds positivity about the Renters’ Right Act but also low awareness of provisions designed to control rent-setting.

  11.05.26
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  Scotland Survey

  SNP out in front while the race for second place is too close to call - but 1 in 4 may still change their mind

  Ipsos’ final 2026 Scottish Parliament election poll for STV News.

  06.05.26
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  Media Publication

  AI Grows Up: Media Audiences' Needs

  Our roundup of the latest insights on the AI landscape shows that GenAI has moved into the mainstream. This shift has consequences for media companies as they roll out this transformational technology. There is a need to grapple with behavioural shifts, audience needs, questions and red lines.

  05.05.26
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  Media Publication

  TikTok’s Role in Re-Energising the Mid-funnel

  Our latest research shows how TikTok turns consideration burnout into growth.

  30.04.26
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  Scotland Survey

  Half of Scots want energy powers to be devolved

  Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.

  29.04.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Scotland Survey

  Over half of Scots believe the total number of people coming into Scotland is too high

  More than half of the Scottish public view immigrants as having a negative impact on the availability of housing.

  28.04.26
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  Politics Survey

  Half of Britons think Keir Starmer should stand down as Prime Minister

  The latest Ipsos Political Pulse explores attitudes towards Prime Minister Keir Starmer.

  27.04.26
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  Cost of Living Survey

  Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

  New polling data from Ipsos in the UK, conducted 17-21 April 2026, reveals high levels of public anxiety as the continued closure of the Strait of Hormuz begins to disrupt global supply chains. The British public is particularly concerned about the personal financial toll on food and petrol, while expressing dissatisfaction with the government’s response to rising prices.

  24.04.26
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  Politics Survey

  Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind

  New polling data from Ipsos in the UK, conducted 2–8 April 2026, reveals a complex political landscape in Wales ahead of the Senedd elections. While Plaid Cymru has a slight lead in voting intentions, Reform voters are more committed, and many voters say they may still change their mind. The research also highlights widespread public frustration with the performance of the Welsh Government and a significant lack of trust in any single party to address the nation's top priorities.

  23.04.26
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  Scotland Survey

  Scots unimpressed by Holyrood campaigns, but give SNP the edge

  With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.

  23.04.26
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  Issues Index Survey

  Economic optimism falls to record low as concern over inflation rises

  The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.

  22.04.26