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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Sustainability Publication

    From the cost of living to sustainable living

    A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
  • Public Health Publication

    Poverty, poor health, and the NHS: Stopping the spiral

    Ipsos research shows that Britons believe increases to the cost of living pose a risk to the nation’s health. But what does the crisis mean for the NHS and the service it can provide – particularly to those feeling the effects of increased poverty – and how can we stop a downward spiral?
  • Publication

    Cost of living crisis in Northern Ireland: a consumer journey

    Consumers in Northern Ireland are being impacted by rising costs, at a time when they already have the lowest gross weekly income compared to the UK average. Captured through interviews and video diaries, the real-life journeys in this article show how affordability permeates all aspects of the consumer experience and highlights how people are making difficult financial decisions and sacrifices with their food shopping behaviours. With the prospect of a second Northern Ireland Assembly election within a year, we reflect on the challenges any future Executive faces in delivering for the people of Northern Ireland.
  • Economy Publication

    An economist's take: Interview with Dr Linda Yueh

    Through an economist's lens, Dr Linda Yueh shares her take on key challenges of the cost of living crisis, thoughts on economic policy and growth, and some possible glimmers of good news.
    Dr Linda Yueh is an economist at Oxford University and London Business School, and the author of The Great Economists: How Their Ideas Can Help Us Today.
  • Food & Diet Publication

    Food insecurity: too much to stomach

    The price of food is up by 16.4% from last year – the largest uplift since the 1980s. Two in five (39%) are now worried about affording food next month. Shoppers are being savvier by switching supermarkets and buying essential ranges, but these are temporary fixes and unlikely to help everyone. The poorest households and those with children are being hit the hardest, as they are more likely to be skipping meals and suffering the health consequences. The government has already published the Food Strategy White Paper, but while policy proposals have been forward looking, is enough being done now?
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Economy Publication

    What is the real cost of the cost of living crisis?

    The cost of living crisis takes many forms. There’s the national crisis, the political crisis and the social crisis. In each case, social research has a vital role to play in exploring what rising prices mean for individuals and different groups, as we ultimately seek to answer: what is the real cost of the cost of living crisis?
  • Economy Publication

    Interview with Mike Brewer, Chief Economist, Resolution Foundation

    Mike Brewer, Chief Economist and Deputy Chief Executive of the Resolution Foundation joins Gideon Skinner, UK Head of Political Research at Ipsos to analyse the cost of living crisis and the future of the economy. Mike and Gideon delve into the cost of living crisis and share their thoughts on how the cost of living crisis has impacted the UK economy, what future impacts we should expect, and what the government can do to boost the economy going forwards.
  • Scotland Publication

    Paying a price for rural living

    When the cost of energy, fuel, transport and goods go up it leads to specific challenges in rural areas, putting rural inequality into sharp focus. As such, there’s overwhelming concern about the rising cost of living among people living in the Highlands and Islands. Residents need to cope with increasing prices on top of existing additional costs on everyday life in the region. We explore why reliable and timely evidence on the impact of the cost of living crisis in different parts of the UK is fundamental for better policymaking.
  • Publication

    Foreword

    Welcome to the 2022 edition of Ipsos Understanding Society from Trinh Tu, Managing Director, Public Affairs.
  • Society Publication

    Cost of Living References

    References to the articles from Understanding Society: Cost of Living can be found here
  • Global predictions for 2023

    Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.