Thatcher's Children
Q1 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 1,915
- Results based on 539 interviews with 18-23 year olds conducted face-to-face across Great Britain between 24 March - 5 April 1997.
- Data are weighted to the known profile of 18-23 year olds.
- An asterisk (*) denotes a figure between zero and 0.5%.
- Base: All unless stated
- The survey was conducted for the Channel 4 programme Thatcher's Children, broadcast on 24 April 1997
Q1 How would you vote if there were a General Election tomorrow? (If undecided or refused at Q1) Q2 Which party are you most inclined to support? Base: 1,915
| Conservative |  23% |
| Labour |  56% |
| Liberal Democrats |  11% |
| Scottish/Welsh Nationalist |  4% |
| Green Party |  4% |
| Referendum Party |  2% |
| Other |  *% |
| Would not vote | 14% |
| Undecided | 10% |
| Refused | 1% |
An asterisk (*) denotes a figure between zero and 0.5%.
Voting Intention over the last 12 months & Long Term Trends
Q3 As far as you know, are you registered to vote, or not?
| Yes: | % |
| ... registered to vote in constituency | 71 |
| ... registered to vote somewhere else | 13 |
| No, not registered | 7 |
| Don't know | 9 |
Q4 From this card, can you tell me how likely you are to get along to vote in the General Election? Base: All registered to vote (448)
| % | |
| Certain to vote | 42 |
| Very likely to vote | 19 |
| Quite likely to vote | 19 |
| Not very likely to vote | 12 |
| Certain not to vote | 8 |
| Don't know | 1 |
Q5 Who do you think would be the most capable Prime Minister, Mr Major, Mr Blair or Mr Ashdown?
| % | |
| Mr Major | 22 |
| Mr Blair | 43 |
| Mr Ashdown | 8 |
| None of these | 12 |
| Don't know | 15 |
Q6 Looking ahead to the General Election, which if any of these issues do you think will be very important to you in helping you to decide which party to vote for / whether to vote?
| Education | 65% |
| Job Creation | 54% |
| Health Care | 50% |
| Minimum Wage | 39% |
| Taxation | 39% |
| Housing | 33% |
| Law & Order | 30% |
| Managing the Economy | 24% |
| Drug Abuse | 23% |
| Social Security / Benefits | 23% |
| Training | 21% |
| Protecting the Natural Environment | 20% |
| Europe | 17% |
| Public Transport | 16% |
| Legalisation of Drugs | 9% |
| Defence | 7% |
| Trade Unions | 7% |
| Devolution | 6% |
Q7 I'm going to read out some issues that politicians often talk about. Which party do you think has the best policies on...?
| Base | Con | Lab | Lib Dem | Other | None | Don't know | |
| No. | % | % | % | % | % | % | |
| Devolution | (32) | 20 | 26 | 6 | 15 | 4 | 29 |
| Education | (352) | 14 | 47 | 8 | 1 | 2 | 28 |
| Europe | (93) | 29 | 21 | 8 | 11 | 5 | 27 |
| Job creation | (288) | 11 | 45 | 3 | 1 | 3 | 38 |
| Health Care | (268) | 7 | 47 | 7 | * | 2 | 37 |
| Law and order | (159) | 26 | 21 | 3 | 2 | 1 | 47 |
| Taxation | (208) | 24 | 37 | 3 | * | 3 | 32 |
| Protecting the natural environment | (111) | 5 | 13 | 18 | 16 | 6 | 41 |
| Public transport | (90) | 4 | 37 | 3 | 3 | 4 | 49 |
Q8 From what you know, which party did your parents tend to support when you were growing up?
| All | Con | Lab | Lib Dem | |
| % | % | % | % | |
| Conservative | 41 | 85 | 27 | 38 |
| Labour | 39 | 10 | 57 | 41 |
| Liberal Democrats (Lib Dem/Liberals) | 9 | 6 | 7 | 30 |
| Other | 3 | 1 | 4 | 0 |
| Don't know | 13 | 4 | 11 | 4 |
(5% name more than one party)
Technical details
MORI interviewed a representative quota sample of 539 18-23 year olds between 24th March - 5th April 1997. Interviews were carried out face-to-face in home. At the analysis stage, the data were weighted to the known profile of 18-23 year olds. All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. An asterisk (*) denotes a figure between zero and 0.5%.
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