Thinking Reputation - April 2013

Welcome to Thinking Reputation which includes news, views and updates on our latest research findings, from Ipsos’s Reputation Centre. 

In this edition:

• Abhinav Kumar, Chief Communications and Marketing Officer at Tata Consultancy Services in Europe, talks to Milorad Ajder, Managing Director of the Reputation Centre, about the importance of delivering on your promises, the challenges of increasing complexity, and the future of the communicator’s role.
• Now that the news stories on Great Britain’s glorious 2012 have died down, Annie Lund looks at what kind of legacy remains in the minds of Britain’s international spectators, and asks what this means for the country’s reputation overseas.
• Jenny Dawkins reviews the findings from our seventh session of the Reputation Council, a group of senior corporate communication experts in leading companies around the world, including their thoughts on how a company can demonstrate authenticity, and getting the most out of reputation research.
• Despite the tough times facing the industry, Matt Knight finds that environmental impact continues to be the most talked about issue among specialist motoring industry journalists in the UK.