Times Election Poll - Week 3

MORI's third poll for The Times during the 1997 election campaign, including questions on the conduct of the campaign and on European integration, as well as the regular tracking questions

MORI interviewed 1,137 adults aged 18+ at 85 enumeration district sampling points throughout Great Britain. All interviews were conducted face-to-face in-home on 15th April 1997, and the results published in The Times on 17th April 1997. Data were weighted to match population profile. An asterisk (*) denotes a figure between zero and 0.5%.

Q1 How do you intend to vote at the General Election on May 1? [If undecided or refused at Q1] Q2 Which party are you most inclined to support? Base: 1,137

Conservative 32%
Labour 49%
Liberal Democrats 13%
Scottish/Welsh Nationalist 3%
Green Party 1%
Referendum Party 2%

Would not vote 6%
Undecided 12%
Refused 3%

Q3 Can you tell me how likely you are to get along to vote in the General Election?

  %
Certain to vote 64
Very likely to vote 13
Quite likely to vote 12
Not very likely to vote 4
Certain not to vote 6
Don't know 2

Q4 How strongly do you support the (Party named at Q1 or Q2)? Do you support them...

  %
Very strongly 28
Fairly strongly 46
Not very strongly 20
Not strongly at all 5
Don't know / no answer 1

Q5 Have you definitely decided to vote for the (Party named at Q1 or Q2)? or is there a chance you may change your mind before you vote?

  %
Definitely decided 69
May change mind 27
Don't know 4

Q6 If you do change your mind about voting for the (Party named at Q1 or Q2), which party would you vote for instead?

  %
Conservative 14
Labour 22
Lib Dem 29
Scot / Welsh Nationalist 3
Green Party 2
Referendum Party 2
Other 1
None of them / would not vote 4
Don't know 25

Q7 Who do you think would make the most capable Prime Minister, Mr Major, Mr Blair or Mr Ashdown?

  %
Major 25
Blair 35
Asdown 15
Don't know 25

Q8 Which political party, if any, do you think would be most likely to introduce policies that improve your standard of living?

  %
Conservative 23
Labour 36
Lib Dem 9
Other 2
None 15
Don't know 16

Q9 If there were a referendum now on whether Britain should stay in or get out of the European Union (Common Market), how would you vote?

  All Expressing Opinion (916)
  % %
Stay in 40 50
Get out 40 50
Don't know / no opinion 20 0

Q10 If there were a referendum now on whether Britain should be part of a single European currency, how would you vote?

  %
In favour of a single European currency 22
Against a single European currency 58
Don't know / no opinion 20

Q11 Here are two statements about the single European currency. Which one comes closest to your view?

  %
Britain should keep open its options on a single currency and decide whether or not to join when the preparations have developed further 57
Britain should now rule out joining the first group of countries to form a single currency 33
Neither of these 2
Don't know / no opinion 8

Q12 Which of the following comes closest to your views?

  %
The election should be fought by the parties putting forward their own policies and personalities 65
The election should be fought by the parties pointing out what is wrong with the policies and personalities in other parties 9
Both of these 14
Neither of these 8
Don't know / no opinion 5

Q13 And which of these best describes the actual way the election is being fought?

  %
The election is being fought by the parties putting forward their own policies and personalities 10
The election is being fought by the parties pointing out what is wrong with the policies and personalities in other parties 63
Both of these 17
Neither of these 4
Don't know / no opinion 7

Q14 During the past few weeks have you seen any party political broadcasts on TV? Which party was that?

  %
Conservative 31
Labour 33
Lib Dem 23
Scot / Welsh Nationalist 5
Referendum Party 4
Other *
Yes, but don't know which party 4
No, not seen any 53
Don't know 1

Technical details

This volume contains the findings of a poll conducted by Market & Opinion Research International (MORI) on behalf of The Times Newspaper. MORI interviewed a representative quota sample of 1,137 adults (aged 18+) on 15th April 1997. Interviews were carried out face-to-face in home. At the analysis stage, the data were weighted to match the population profile. All figures are in percentages. Where percentages do not sum to 100, this may be due to multiple responses, the exclusion of don't knows or computer rounding. An asterisk (*) denotes a figure between zero and 0.5%.

More insights about Public Sector

Society