Demographic change

Ipsos | Generations | Foreword
Generations Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
Candles
Faith and Religion Survey

Global study shows that six in ten Britons – above the global average – believe religion does more harm than good

People across 23 countries are divided on religion’s impact on the world, but most say they are tolerant of people with different beliefs to them. Six in ten Britons – above the global average – believe religion does more harm than good, and only one in four say religion defines them as a person. 
New Ipsos global study reveals unease about immigration around the world
Immigration Survey

New global study reveals unease about immigration around the world

Over four in ten say immigration is causing their country to change in ways they do not like. Twice as many think immigration has had a negative impact on their country than positive.
Diversity Matters (And inclusion does, too)
Employment Survey

Diversity matters (and inclusion does, too)

In our latest blog, Jordana Moser, Senior Research Executive at Ipsos LEAD, discusses how diversity and inclusion affects employee engagement.