Investors

Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.

Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.

Ipsos today announced the appointment of its new client facing senior leadership team in the UK.

Six in ten (58%) people believe business behaves ethically, a third do not.

Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.

Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.

Reuters/Ipsos: Labour have increased their lead over the Conservatives while 58% of people think the economy will worsen in the next 12 months.

The continuing Eurozone crisis has caused a sharp fall in confidence among senior business leaders according to Ipsos research for the CBI.

Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.