Metaverse


Ipsos Update – November 2022

Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.
Metaverse Publication

Welcome to the Metaverse

The metaverse: what it is now, what it will become and how you can be a part of it.
Metaverse Publication

Gen Z and the Metaverse

Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.