Reputation

As the recession bites, Milorad Ajder explores the reasons for keeping reputation management high up the corporate agenda.

This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities including high street retailers and product manufacturers, trade and consumer associations, leading academics, think tanks and consultants, relevant financial analysts and journalists and NGOs and Government departments.

Local government plays a huge role in people's lives and, according to the Treasury, is the most efficient part of the public sector making 1632.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not?