Produced in partnership with Jericho and CIPR, the final report explores how companies tackle growing political and cultural demands while maintaining brand integrity.
In the current economic climate, have environmental concerns been pushed aside? Are consumers around the world buying with regard to sustainability issues? Should companies still pay attention to climate change or has the zeitgeist waned?
Reputation is built (and damaged) by the actions and behaviours of all employees, but the organisation's leader is its most visible spokesperson. Part of this role is to articulate what the organisation stands for, how it makes a difference and the core values it lives by.
Philip Dewhurst, Head of Public Relations at Gazprom Marketing & Trading, talks to Core about communications in a rapidly growing and entrepreneurial organisation - and the implications of the company's Russian heritage.
Whether you see them as mavens or connectors, or simply as opinion leaders, there is little doubt that a small but influential group of consumers can have a disproportionate effect on the reputation and success of companies and brands.
Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council. Its members bring unparalleled levels of communications expertise and through our regular feedback sessions provide insight on a wide range of reputation issues within both the corporate environment and the wider world.
This report summarises the findings of a number of pieces of thought leadership work by Ipsos's Reputation Centre. It comprises research among the on-line British public and a study of `experts' in the field of retail and sustainability. We interviewed a number of leading authorities including high street retailers and product manufacturers, trade and consumer associations, leading academics, think tanks and consultants, relevant financial analysts and journalists and NGOs and Government departments.
Local government plays a huge role in people's lives and, according to the Treasury, is the most efficient part of the public sector making 1632.6m a day in savings. So why is it that public satisfaction of council services is improving, but the public perception of councils is not?
