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Ipsos Political Monitor September 2012
Approval ratings for the government and all three main party leaders are down after the Olympics, with the September Ipsos Political Monitor showing Nick Clegg is hit with his worst ever ratings.
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Conferences 2012: what's the big issue?
Unemployment is becoming a more important concern for the electorate and is likely to be a big talking point at the party conferences over the next few weeks, says Ben Marshall in Public Finance magazine.
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Labels, damn labels and statistics
Sara Davidson looks at the precieved labelling of individiuals through the use of quantitative data
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The social dynamics of online forums
Online forums cover diverse specialist subjects, yet they have many social characteristics in common. Eoghan O'Neill of Ipsos Digital points out some commonalities
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Digital Mad Men: Turn on? Or click off?
Ines Nadal of Ipsos ASI highlights in Campaign why digital media offers a great canvas to make compelling advertising that communicates, appeals, excites and entertains.
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Fifty shades of opportunity
Brands are realising that sex is no longer a dirty word, writes Karolina Drakic, associate director, Ipsos Marketing.
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Next Level: Observations on the UK gaming market
The gaming market is facing a period of huge change. Is the industry ready for the 'Next Level'?
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Leveraging social media
Social media offer brands a great opportunity to reach out to people and actively interact with them. Here are our top tips for social engagement.
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ASI Digital event - the smart device revolution
Mobile devices are becoming integral to our lives. Find out how Ipsos has developed innovative mobile apps and solutions to help you gain in the moment understanding of how people behave, respond and interact with your brand, advertising and word-of-mouth.
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Public supports new Britannia to showcase Commonwealth trade opportunities
More than half of Britons (56%) believe the proposal to build a Commonwealth Flagship to be appealing or very appealing, according to a recent poll for Clearline Communications.