Breakfast Radio: The most important media of the day?

Morning time has traditionally been the realm of radio. From Tony Blackburn and the Hairy Cornflake through to Chris Evans, Christian O'Connell and Nick Grimshaw, morning has always commanded the highest daily audiences for radio stations. The most recent RAJAR results report that a massive 37.1 million adults across the UK tune into a weekday breakfast show across an average week.

However, with today's complex, fragmented and digital media landscape the competition for attention in the morning is fierce.