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Making Sense... of Britain
Welcome to the first Ipsos Marketing newsletter which in this edition brings together our latest research and insights into Britain and Britishness.
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British shopping habits will not be heavily affected by the Olympics
Seventy four per cent of UK adults claim they won't be spending more money than usual during the Olympic and Paralympic Games, writes Sasha Birkin in Brand Republic.
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"So tell me what you Want, what you really, really Want"
In her latest blog Louise Brice at Ipsos ASI discusses the rumour that Facebook are launching a new "Want" button.
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Public want local improvement in job prospects and activities for teenagers
Just over a third of British adults (35%) identify activities for teenagers as the top priority for improvement in their local area, according to the Ipsos Local Improvement Index.
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Economist/Ipsos July 2012 Issues Index
The July Economist/Ipsos issues index shows that concern about race relations/immigration has increased, along with concern about the NHS.
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Spending money to make money
Tara Beard-Knowland urges brands to not neglect their marketing spend and to consider how to maximise reach across multiple platforms.
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What Lords Reform has done to the coalition's poll numbers
For the New Statesman, Head of Political Research, Gideon Skinner, discussed whether parliamentary wrangling over House of Lords reform is in tune with the public mood.
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Britain 2012
Our new paper draws upon survey data and other sources to answer these questions and explain who we are and to discuss British perspectives, strengths and weaknesses.
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The state of the parties this summer
As parliament enters its summer recess, Head of Political Research, Gideon Skinner, considers the main political parties' poll ratings and the change in momentum since the start of the year.
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The Olympics will cheer us up say Britons in Ipsos poll
Despite the weather, the traffic, and G4S, most Britons expect the Olympics to have a positive effect on the mood of the British public according to a new poll by Ipsos.