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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    We can build it, but will they come? "Mobilising" your customers

    In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
  • Polling Survey

    Care costs 'unknown' to most Londoners

    Ipsos’s latest polling amongst Londoners, carried out on behalf of London Councils, shows that nearly three in five Londoners incorrectly believe they won’t have to pay anything towards the costs of their old-age care.
  • Environment Survey

    Engaging the public in decisions about helping vulnerable energy consumers

    In 2013, Ofgem asked Ipsos to use the Consumer First Panel to undertake deliberative research to explore in detail consumer views about vulnerability and the non financial support that vulnerable customers may need from energy companies.
  • Investors Survey

    How to improve financial media relations in 2014

    Alex Moss says our annual survey of personal finance journalists has uncovered some recent pain points which financial media relations teams should be trying to improve upon for 2014.
  • Public Health Survey

    Antibiotics: a cure for the common cold?

    An Ipsos poll commissioned by the Royal Society of Chemistry has shown that 74% of the public believe that a major research and development effort is needed to create new antibiotics for fighting infectious disease.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Survey

    National Highways and Transport Survey 2013

    An Ipsos survey for the National Highways & Transport (NHT) Network shows the public think the pothole problem is getting worse, but individual council results vary significantly.
  • Market Research Publication

    Redefining Luxury - Trends in the Luxury Industry

    This research report looks at the changing definition of luxury, the new luxury consumers, the rise of online shopping among luxury consumers and two key trends shaping the luxury world: personalisation and emotional experiences.
  • Infographics Survey

    National Highways and Transport Survey 2013 - DataFizz

    James Stannard discusses Ipsos's latest infographic, which displays data from the 2013 National Highways and Transport Survey.
  • Investors Survey

    Customer Service: Fluid in Character but Consistent in Importance

    Customer service has been seen consistently as an important factor to both consumers and opinion-leaders when making their judgements and decisions about companies in the UK Financial Services industry, writes Alex Moss.
  • Economy Survey

    Satisfaction with Banking Customer Service

    An Ipsos survey for Chameleon PR has found that the top three points for improving customer service in GB are enabling customers to bank when and how they want (49%), friendly and knowledgeable staff (45%) and easy access to the branch (39%).
  • Reputation Publication

    Reputation Council - November 2013

    The eighth sitting of the Reputation Council brings together over 100 senior communicators from some of the most respected corporations in the world. This wave of research investigates the case for enlightened self interest, capitalising on reputational equity, reputation and business strategy and the challenges and opportunities of social media.