Consumers

The fifth wave of tracking Essential Digital Skills (EDS) research launched in Lloyds Banking Group’s Consumer Index report at the end of 2024. Ipsos was commissioned by Lloyds Banking Group to measure the UK’s ability to navigate the online world – in life and in work.

What age should parents stop buying their children advent calendars?

New research from Ipsos reveals that "doom spending", the act of purchasing items to alleviate sadness or anxiety, is a popular trend among Britons.

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.

How to drive behaviour change? Read Shifting Shoppers’ ESG Attitudes to Action by Ipsos to find out how ESG plays out for shoppers, manufacturers and retailers

From chaos to clarity.

A new Ipsos survey commissioned by Bristol Energy Coop (BEC) reveals that only 1% of the British adults feel they are well-informed about the concept of community energy.

More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research.

In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.