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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    Ipsos Global @dvisor Wave 29

    Around one in eight Britons (13%) rate the state of the economy as good while 87% describe it as bad according to new research from Ipsos' Global @dvisor online survey conducted in 24 countries.
  • Consumers Survey

    Social media and mobile - buzzwords of the year (again)

    The use of mobile or social media is now the norm for most of our surveys' respondents. Is the research industry up to the challenge?
  • Politics Survey

    Economist/Ipsos February 2012 Issues Index

    Though unemployment appears to be breaking away from the chasing pack as an issue of public concern, it still has some way to go before it reaches the same level as the economy, mentioned by around two thirds (64%) of the public, also an increase (of three percentage points) since January.
  • Politics Survey

    Mr. & Mrs A. N. Other - rediscovering Delight to create change

    Jonathan Weeks discusses why manufacturers must understand why consumers love their products in order to survive and thrive in difficult times
  • Investors Survey

    Who's afraid of mobile payments?

    Why are Brits reluctant to use smartphone technology to make mobile payments? asks Suraya Randawa in The Financial Statement blog
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Politics Survey

    The Moments that Matter

    By using data intelligently, supermarkets can make the most of the moments that matter to their customers, writes Claire Emes, head of trends & insight, Ipsos Loyalty in Brand Republic.
  • Consumers Publication

    3D Movies at the Cinema

    Some industry commentators have begun to question the value of the 3D experience and its potential longevity. Should UK distributors be concerned about the appetite for 3D and what can they do to maximise the opportunity it brings in 2012 and beyond?
  • Consumers Survey

    Are targeted TV ads smart?

    Can we be certain that the increased targeting of advertising is going to be attractive to consumers in the future?
  • Religious and Social Attitudes of UK Christians in 2011

    A poll carried out by Ipsos for the Richard Dawkins Foundation focused on beliefs and attitudes of self-identifed UK Christians.
  • Politics Survey

    The state of play in the US 2012 election

    The GOP still can't decide on a candidate to face the President, but they still want your campaign money, observes Sir Robert Worcester in The American.
  • Politics Survey

    The Value of Biometrics

    Partnering biometrics and conventional research can increase our understanding of what makes powerful creative work, writes Keith Glasspoole of ASI in Brand Republic.