Insights Hub

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• Public opinion Publication

  Preparing for an Ageing Society

  This report, by Ipsos, outlines the interim findings of the ongoing evaluation of the Ageing Well programme. It seeks to evaluate the progress local authorities are making in preparing for an ageing society, and awareness and experiences of the Ageing Well programme to date.

  30.12.11
• Investors Survey

  Learning from our failures

  New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.

  22.12.11
• Economy Survey

  Britain ends the year as one of the most economically pessimistic nations

  Just one in ten Britons (9%) expect their local economy to improve in the next six months, half the level seen in America.

  22.12.11
• Politics Survey

  Do loyalty schemes invade privacy?

  With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss comments in iMedia.

  21.12.11
• Politics Survey

  Scottish Schools Adolescent Lifestyle and Substance Use Survey (SALSUS)

  The Information Services Division, on behalf of the Scottish Government, commissioned Ipsos Scotland to conduct the 2008 and 2010 studies of smoking, drinking, and drug use among secondary school pupils in Scotland.

  20.12.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  Why seasonal advertising this year just doesn't have that X-Mas factor

  In Campaign magazine, Deborah McCrudden, COO of Ipsos ASI looks at the hits and misses of this year's Christmas ads.

  20.12.11
• Politics Survey

  Economic optimism plummets among Scots as consumer confidence stalls

  Following our poll last week which, showed a third of Scots cutting back on Christmas spending, our latest economic data paints a broader picture of widespread pessimism in the economy and a crisis of confidence among Scottish consumers.

  20.12.11
• Politics Survey

  Smell-o-vision: Why perfume ads stink

  Fine fragrance ads have few fans, even among the target audience. In Campaign magazine, Tara Beard-Knowland of Ipsos ASI ponders why this might be.

  19.12.11
• Politics Survey

  What's caused Cameron's poll boost?

  Gideon Skinner and Sarah Pope take a look at what's behind the Conservatives recent boost in the polls

  19.12.11
• Cultural Insights Survey

  North Poll: Childrens' attitude to Christmas

  A new poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old think their child believes in Father Christmas. This drops to just 8% of parents of 11 to 15 year old kids.

  18.12.11
• Investors Survey

  North Poll: Do kids believe in Father Christmas?

  A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.

  18.12.11