Where Have All The Surprises Gone? Innovating beyond the algorithms

When over half of consumers are ‘overwhelmed by choice’, algorithm-driven recommendations and personalisation make sense – right? Or have they just left consumers wondering where the surprise has gone in trying new products or services?

Join us on 12 March as we share how global trends can be practically used to inspire innovation that truly resonates with consumers. We’ll also share effective strategies for brands to bring the delight back to their product innovations and stand out from the competition.

We'll offer two solutions to beating recommendation bubbles:

• Subtractive Innovation – a less is more approach to product design and user experience.
• Glocalisation – how good ideas avoid travel sickness in international roll outs.    

We're excited to have Aileen Bentall, Head of Consumer and Shopper Insight at Heineken, and Shafik Shaba, Global Lead, Front End Innovation at Haleon, joining our expert panel. They'll share their real-world experience and perspectives on this topic.