The Ipsos approach to Corporate Social Responsibility (CSR) has always incorporated three critical elements – Social, Societal and Environmental. This information not only gives us insight into benchmarking our performance, around the world, but also provides a basis for our improvement.
A CSR commitment wherever Ipsos operates
In 2008, Ipsos was the first research company in the world to subscribe to the UN Global Compact, which promotes ten universal principles concerning human rights, labor, the environment and combating corruption.
Ipsos' CSR program was created in 2008 with 3 main principles:
- Adhering to the 10 Principles of the United Nations Global Compact;
- Reducing our environmental footprint;
- Increasing our social impact with the creation of the Ipsos Foundation to educate disadvantaged children and youth worldwide.
Ipsos CSR policy management tools include “The Green Book”, the Ipsos Professional Code of Conduct, and the “Book of Policies and Procedures”, supplemented by a whistle-blowing procedure.
Ipsos is committed to educational access through its Foundation. In 2014, the Group launched the Ipsos Foundation to create social impact where it is located, with an endowment of a half million Euros. Its mission is to carry out educational programs for underprivileged children and adolescents in the world.
The Ipsos Foundation currently supports 10 non-profit groups mainly dedicated to rebuilding schools and support of children and families in challenging health, social and economic situations.
As an international company, Ipsos’ growth strategy takes account of the ecological and environmental impact of its business activities.
In many countries, Ipsos established environmental policies to sensitize its teams to the practices of reduction of waste, energy consumption and our carbon footprint.
In 2023, Ipsos also joined the Science-Based Targets Initiative (SBTi) which reinforces our dedication to sustainability and fighting climate change. By joining this global movement, we pledge to achieve Net Zero emissions by 2050. SBTi is a collaborative effort between various organizations working to limit global warming and ensure a sustainable future. The project will involve both our internal operations and our external suppliers and partners.
Focusing on reducing our environmental impact and contributing to local communities, we have a Wider World Committee at each of our major sites (made up of staff volunteers) to drive local action and communicate our activities internally and externally.
Socially conscious actions in the world: 51 of our countries have developed charitable* activities in 2015.
*Source: “Taking Responsibility”, online annual survey of managers in 73 countries representing 92% Ipsos’ business.
Since 2008, Ipsos in Kenya has been supporting the Research Clubs of Africa (RCA) in order to introduce secondary school students to research and opinion polls.
Latin America enters the race. Started in 2015, Ipsos encourages employees to wear the Ipsos colors when competing in major races (three races per country).
Preventing and treating cancer in Saudi Arabia. Ipsos in Saudi Arabia supports a campaign for the prevention and treatment of breast cancer, started by members of the royal family.