Latest news and press releases

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  Consumer Behavior News

  Americans' views on the role of government are shifting

  The number of Americans who think home ownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

  26.09.25
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  Consumer Behavior News

  The more we know about artificial sweeteners, the less we want to consume them

  Three in four Americans say they try to limit the amount of artificial sweeteners they consume, according to the Ipsos Consumer Tracker

  26.09.25

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  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior News

  Americans are stressed but also hopeful. Here's why both are possible.

  Eight in ten Americans say that the world is changing too fast, but 76% also say they're hopeful for the future, according to the Ipsos Consumer Tracker. Those aren't as contradictory as they seem.

  26.09.25
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  Consumer Behavior News

  Nearly half of Americans don’t have any cash left over after paying bills

  The number of Americans who say that they don’t have any money left over after paying their bills is up to 48%, the highest it's been since near-peak inflation in 2022, according to the Ipsos Consumer Tracker

  26.09.25
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  Polling Press release

  Small businesses show rising optimism but concerns over cash flow and investments remain

  The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q3 2025 is up from Q2 2025

  23.09.25