Insights Hub

All content

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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  02.06.26
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  Consumer Behavior Survey

  Quality and desire lead in reasons Americans will splurge on a purchase

  According to the Ipsos Consumer Tracker, Americans prioritize substance over style when it comes to premium or "splurge" purchases.

  02.04.26
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  Sexuality Survey

  One in three Americans don’t plan to celebrate Valentine’s Day

  Love is in the air… or is it? The Ipsos Consumer Tracker has the answers.

  02.04.26
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  Housing Survey

  Americans think we’re handy. Here’s why that could be handy

  A majority of Americans consider themselves handy, according to the Ipsos Consumer Tracker. Here's why that matters.

  02.04.26
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  Artificial Intelligence (AI) Survey

  A partisan split has opened in the need for government to play a role in AI regulation

  A majority of Americans think that the government has a role to play in regulating AI — but we're divided on the extent of that role, according to the Ipsos Consumer Tracker.

  02.04.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Artificial Intelligence (AI) Survey

  Lack of need and lack of trust are still barriers for AI adoption

  Lack of trust and lack of need are the main reasons people cite for not using AI more, according to the Ipsos Consumer Tracker.

  02.04.26
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  Artificial Intelligence (AI) Survey

  AI skepticism is still high, and ads could hurt trust even more

  The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.

  02.04.26
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  Consumer Behavior Survey

  The Ipsos Vibe Check: Here's how Americans feel about the government this week

  With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

  02.04.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  02.04.26
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  Polling Survey

  Americans place high importance on immigration officer training and conduct

  Sixty-two percent now say current immigration enforcement efforts go too far

  02.02.26
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  Artificial Intelligence (AI) Publication

  Synthetic Data Boosting

  Discover Ipsos' pioneering techniques and frameworks for effective synthetic data boosting to revolutionize your data insights

  02.02.26