Insights Hub

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  Consumer Behavior Survey

  The Ipsos Vibe Check: Here's how Americans feel about the government this week

  With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

  05.08.26
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  Sports Publication

  The Long and Short of Sports Sponsorship

  How to make every sponsorship dollar work harder, before, during, and after the final whistle.

  05.08.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  05.08.26
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  Consumers Events replay

  [WEBINAR] 2026 KEYS: The Ipsos Generations Report

  Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

  05.07.26
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  Polling Survey

  Does the US-UK special relationship still exist? 

  New Ipsos polling shows fewer Americans think the two countries still share a unique bond
  

  05.06.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Events replay

  [WEBINAR] Know America at 250: Public Opinion Update

  Join us on May 6 to hear the very latest public opinion data and insights to help make sense the trends shaping America today.

  05.06.26
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  Society Publication

  Consumer brands are becoming healthcare’s next leader

  Our new report examines the convergence of consumer brands and healthcare.

  05.05.26
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  Public opinion Publication

  Political Perspectives: Interviews & News

  On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.

  05.04.26
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  Polling Survey

  The global ripple effect of the war in Iran

  Five charts on how other countries are responding to the effects of the war and how the U.S.’ reputation has fared over the past year

  05.01.26
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  Society Survey

  President Trump Approval Rating

  Data from the April Reuters/Ipsos Core Political conducted reveals that Americans identify the economy as the nation's most pressing concern, while concern over war and foreign conflicts declines.

  04.30.26
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  Polling Survey

  Americans split on what they think the U.S. should do next in Iran

  Findings of a new ABC News/Washington Post/Ipsos poll conducted April 24-28, 2026

  04.30.26