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Society Events replay

[WEBINAR] What the Future: Indulgence

Join us to learn actionable insights for brand managers, marketers, and innovation teams from Ipsos experts, backed by exclusive data from our Future of Indulgence consumer survey.

30.10.25

Consumers Survey

One in three Americans say Halloween is their favorite holiday

29.10.25

Consumers Survey

Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers

29.10.25

Consumer Behavior Survey

One in three still say corporate DEI stances make them more likely to purchase

29.10.25

Consumer Behavior Survey

More Americans think news organizations can take an unbiased stance

29.10.25

Consumer Behavior 01.10.25

Ipsos Top Topics

Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Consumer Behavior Survey

Are Americans privacy nihilists?

A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker

29.10.25
Consumer Behavior Survey

Investing seen as best way to build wealth, but homeownership is safest

Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).

29.10.25
Consumer Behavior Survey

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?

29.10.25
Consumers Survey

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

29.10.25
Society Events replay

Building Belonging: A Discussion on Digital Community and Connection

What makes a digital community thrive?

29.10.25
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Polling Survey

Majority of Americans oppose renovations to White House

Attitudes toward East Wing demolition are divided along party lines, according to a new ABC News/Washington Post/Ipsos poll

29.10.25
Politics Publication

Ipsos Data Drops

Your three-minute briefing on what business leaders need to know about today.

29.10.25
Society Survey

Building Belonging: The Meaning of Digital Community & Connection on Roblox

Watch a discussion on community, belonging, and connection online and what it means for brand marketers.

29.10.25
Politics Survey

Ipsos Core Political Survey: Presidential Approval Tracker October 2025

The October Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today. Political extremism is the top concern, followed by the economy and immigration. Perceptions of the direction of the country remain stable, but pessimistic. President Donald Trump’s approval rating holds steady, driven by strong support among Republicans.

29.10.25
Society Events replay

[WEBINAR] Ipsos Global Trends: What shifting global trends mean for the U.S. market

Join Ipsos’ Jennifer Bender and Matt Carmichael as they discuss some of the key findings for the U.S. market on technology, health and wellness, brands, values and more.

28.10.25
Politics Survey

Latest U.S. opinion polls

What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

27.10.25