Insights Hub

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  Polling Survey

  Americans critical of shutdown, steps to expand presidential power

  Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll

  03.11.25
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  Consumers Survey

  Ipsos Data Drops: Why belonging is the new brand loyalty for financially squeezed consumers

  When consumers are financially crunched, they shift how/how often they shop but their brand values and preferences persist. This means they are more likely to reduce or eliminate spending in areas not tied to their identity, community, or culture.

  03.11.25
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  Society Survey

  Cultural Intelligence: Key insights, data and solutions

  Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.

  02.11.25
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  Society Survey

  Sports and Entertainment: Key insights on fandom, betting, media, and more

  The ways we spend our free time are changing amidst generational shifts, technological innovation, and more. Read on for a closer look at Ipsos’ exclusive data on sports and entertainment.

  02.11.25
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  Polling Survey

  Cost of living concerns will loom large in the midterms

  Five charts on the issues that will play the biggest role in the 2026 midterms

  31.10.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Society Publication

  Know the New America: Public Sector Webinar Series

  Each session will highlight the significant moment in time changes in social, economic, and political realms in the U.S. and globally, affecting businesses and research areas.

  31.10.25
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  Society Survey

  Ipsos week in review

  Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.

  31.10.25
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  Society Events replay

  [WEBINAR] What the Future: Indulgence

  Join us to learn actionable insights for brand managers, marketers, and innovation teams from Ipsos experts, backed by exclusive data from our Future of Indulgence consumer survey.

  30.10.25
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  Customer Insights Publication

  Market Essentials: Did You Know?

  In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.

  30.10.25
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  Consumers Survey

  One in three Americans say Halloween is their favorite holiday

  About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).

  29.10.25
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  Consumer Behavior Survey

  One in three still say corporate DEI stances make them more likely to purchase

  The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker

  29.10.25