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Society Survey

Ipsos Data Drops: Economic uncertainty is weighing on Americans’ minds and budgets

Many Americans say they’re cutting their spending, causing cuts in discretionary purchases, but also a reluctance to make big buys or even essential spending. Learn more in our latest Ipsos Data Drop.

09.12.25

Society Events replay

[WEBINAR] From Vision to Value: Accelerating AI Adoption in Your Organization

09.12.25

Politics Publication

Ipsos Data Drops

09.12.25

Technology Survey

Americans are worried about the U.S. falling behind on investing in airport security technology

09.12.25

Society Survey

New survey reveals American adults’ holiday gifting habits continue to lean on traditional gifting methods.

08.12.25

Consumer Behavior 30.11.25

Ipsos Top Topics

Society 02.09.24

[WEBINAR] United in Individuality: 9 opportunities for U.S. brands in Global Trends

Media 02.04.25

Navigating Nouveau Nihilism: How Brands Can Thrive in a YOLO Economy

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Polling Survey

Is Trump losing support from his base?

Below are five charts on Trump’s approval rating, where Trump is losing support, and the cracks in the foundation that Trump will need to address to maintain his base

05.12.25
Healthcare Publication

The longevity shift: strategic implications of the longevity medicine revolution

Turn longevity from trend to strategy: where should pharma play - and how to win?

05.12.25
Polling Survey

Americans (82%) View Clear Vision As Vital for Youthfulness & Confidence

Yet One Third Need Vision Correction But Haven't Visited An Eye Care Professional In The Past Year

04.12.25
Politics Survey

Latest U.S. opinion polls

What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

03.12.25
Society Survey

The Creator Economy Redefined: How Interactive Livestream Gifting is Transforming Entertainment

TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.

03.12.25
Insights To Activate

Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
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Polling Survey

Nearly three in four Americans oppose cuts to federal jobs, programs focused on mental health

New NAMI/Ipsos poll finds that most Americans believe Congress is doing too little to address mental health needs

03.12.25
Society Publication

2025 Holiday Countdown Calendar

Join us for our seasonal deep dive to explore select highlights by scrolling over our interactive Holiday Insights Calendar!

01.12.25
Foresight Publication

Navigating the new norms and markets for tomorrow’s families

Traditional family demographics are changing, and businesses must adapt to new consumer behaviors and family-based marketing if they’re going to succeed in tomorrow’s marketplace.

01.12.25
Consumer Behavior Publication

Ipsos Top Topics

Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.

30.11.25
Customer Insights Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.

30.11.25
Foresight Publication

Why tomorrow’s family could be a radical shift from the past

Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.

28.11.25