Insights Hub

All content

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  Society Survey

  Gen Z: Key takeaways, data, and strategic insights

  Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals

  07.22.26
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  Sports Survey

  Ipsos Data Drops: What it took for ads to break through at the 2026 World Cup

  Spain may have won the World Cup, but which brands won with fans? Ipsos data shows that the most effective ads moved beyond traditional “on the field” and “sports bar” settings and leveraged distinctive product iconography.

  07.20.26
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  Consumer Behavior Survey

  Republicans and Democrats agree: They want to better understand each other

  One in four Democrats and one in five Republicans strongly agree that they want to better understand those they don’t agree with politically, according to the Ipsos Consumer Tracker

  07.20.26
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  Consumer Behavior Survey

  America’s perception of greatness is on the rebound

  For the first time since Ipsos started tracking America’s perception of greatness, the numbers have gone up, according to the Ipsos Consumer Tracker

  07.20.26
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  Sports Survey

  In America, most still call it soccer

  Three in four Americans believe that the World Cup sporting event is called soccer, not football, according to the Ipsos Consumer Tracker.

  07.20.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior Survey

  Another positive signal in the consumer economy

  Three in ten Americans say they are seeing lower prices compared to earlier this year, up from just one in four in April, according to the Ipsos Consumer Tracker.

  07.20.26
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  Consumer Behavior Survey

  Younger Americans are visiting malls more frequently

  There's been a 9-point bump since last year in the number of young adults who go to malls often or sometimes, according to new data from the Ipsos Consumer Tracker

  07.20.26
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  Insights Publication

  Ipsos Data Drops 2026

  In 2026, we continue our series of three-minute briefings on what business leaders need to know about today.

  07.20.26
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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  07.20.26
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  Consumers Survey

  The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

  The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.

  07.20.26
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  Polling Survey

  It’s still the economy

  Five charts on where Americans stand on election security, the top issues facing the nation, and America’s sour mood on the economy

  07.17.26