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  Artificial Intelligence (AI) News

  Ipsos shows why trust is the ultimate differentiator in the AI era

  Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.

  03.16.26
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  Brand Equity News

  From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

  Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

  02.24.26
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  Corporate Announcements Press release

  Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.

  Howard will continue to steer the strategic direction of Ipsos’ industry-leading Creative Excellence practice

  02.17.26
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  Communities News

  Connect with real people for agile, authentic insight discovery

  Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and ​co-create in real-time video diaries, discussions, surveys and more.​ Available in 20+ countries for local or multi-country insight.

  02.10.26
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  User Experience News

  Unlock your Brand’s Online Potential and Make Every Interaction Count

  Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share.

  02.09.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumer Behavior News

  Talking Shop with iShopFor Ipsos returns in 2026 for biggest year yet

  Fifth annual event to be held in St. Louis and virtually this September

  01.28.26
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  Corporate Press release

  Ipsos MMA Named a Leader in Marketing Measurement and Optimization Services, Q1 2026 Report by Independent Research Firm

  Global analytics firm receives highest possible scores in 20 criteria, named a customer favorite.

  01.26.26
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  Consumers News

  Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study

  Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots

  12.15.25
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  Artificial Intelligence (AI) News

  See the Unseen with Product View AI

  Re-imagining Product Testing with Vision AI and AI Agents

  11.24.25
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  Consumers News

  Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study

  H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats earn top spots

  11.19.25
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  Corporate Press release

  Ipsos the No. 1 Most Innovative Insights & Analytics Company

  The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

  11.17.25