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Artificial Intelligence (AI) Press release

Ipsos shows why trust is the ultimate differentiator in the AI era

Ipsos has launched Your Next Big Thing: How to Build Trust in the AI Era, a data-driven content series which explores the shifting landscape of loyalty in the attention economy and how businesses can break through with the right AI tools and the right human insights.

03.16.26

Brand Equity Press release

From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management

02.24.26

Corporate Announcements Press release

Pedr Howard appointed as President, Ipsos Creative Excellence, U.S.

02.17.26

Communities News

Connect with real people for agile, authentic insight discovery

02.10.26

User Experience Press release

Unlock your Brand’s Online Potential and Make Every Interaction Count

02.09.26

Latest U.S. opinion polls

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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

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Ipsos Consumer Tracker

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Consumer Behavior Press release

Talking Shop with iShopFor Ipsos returns in 2026 for biggest year yet

Fifth annual event to be held in St. Louis and virtually this September

01.28.26
Corporate Press release

Ipsos MMA Named a Leader in Marketing Measurement and Optimization Services, Q1 2026 Report by Independent Research Firm

Global analytics firm receives highest possible scores in 20 criteria, named a customer favorite.

01.26.26
Society Press release

Ipsos and W. Capra announce the results of its 2025 Channel Check-In ꟾ The C-Store Experience Study

Buc-ee’s, QuikTrip and Love’s Travel Stop earn top spots

12.15.25
Artificial Intelligence (AI) News

See the Unseen with Product View AI

Re-imagining Product Testing with Vision AI and AI Agents

11.24.25
Society Press release

Ipsos Announces the Results of its 2025 Channel Check-In ꟾ Grocery Ecommerce Excellence Study

H-E-B, Shipt, Hy-Vee, Kroger, Giant Eagle, and Uber Eats earn top spots

11.19.25
Insights To Activate

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Corporate Press release

Ipsos the No. 1 Most Innovative Insights & Analytics Company

The 2025 ranking marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.

11.17.25
Corporate News

Dynamic Demand Compass

Discover the Potential of Today and Tomorrow with Ipsos' Dynamic Demand Compass

11.17.25
Society News

80% of Global Influentials consistently influence buying decisions

Ipsos launches the 2025 Ipsos Global Influentials (IGI) survey to unlock insights into the wealthiest consumers and company leaders

11.13.25
Corporate News

Ipsos MMA Named a Leader in 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions for Second Consecutive Year

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions.

11.11.25
Corporate Announcements Press release

Ipsos and its clients celebrate seven wins at 2025 ARF Ogilvy Awards

Ipsos, one of the world’s leading market research companies, and its clients earned seven awards at the Advertising Research Foundation's (ARF) 2025 David Ogilvy Awards. These wins — including three prestigious gold prizes — recognize Ipsos’ decisive role in shaping some of the year’s most innovative and impactful campaigns.

10.21.25
Healthcare News

Ipsos Rx Insight Store: Your On-Demand Hub for Healthcare Market Intelligence

Built on the foundation of Ipsos’ gold-standard Global Healthcare Monitors, the Ipsos Rx Insight Store offers standardised reports and dashboards that empower biopharma companies to make rapid, informed decisions for brand success.

10.02.25