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AI skepticism is still high, and ads could hurt trust even more
The generational gap around AI persists — but Americans have grown more likely to think this technology can save them time at work, according to the Ipsos Consumer Tracker.
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IAB: Audio’s Role Across Culture, Connection, and Marketing Impact
Join Ipsos’ Jamie Stenziano at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.
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MSI Forum: When AI Disrupts
Join Ipsos at the Marketing Science Institute (MSI) and the Advertising Research Foundation (ARF) two-day forum exploring the frontier of AI’s impact on marketing.
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Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
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Market Essentials: Did You Know?
In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
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The Creator Economy Redefined: How Interactive Livestream Gifting is Transforming Entertainment
TikTok and Ipsos release a new report featuring research data and case studies to demonstrate how livestream gifting is redefining creator-viewer relationships, the entertainment landscape and the creator economy at large.
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Why tomorrow’s family could be a radical shift from the past
Life stage shifts, demographic disruptions and changing views on family itself will shape tomorrow’s economy and society. What the Future Editor Matt Carmichael digs into the brand implications.
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[WEBINAR] What the Future: Indulgence
Join us to learn actionable insights for brand managers, marketers, and innovation teams from Ipsos experts, backed by exclusive data from our Future of Indulgence consumer survey.
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People trust authenticity and track record for product reviews
When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker
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FQ LOUNGE @ Advertising Week
Join Ipsos in the FQ Lounge™ @ Advertising Week. Our experts will join dynamic panel discussions featuring some of the business world’s most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.