FQ LOUNGE @ Advertising Week

Join Ipsos in the FQ Lounge™ @ Advertising Week. Our experts will join dynamic panel discussions featuring some of the business world’s most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.

From TV-First to Social-First: Bridging the Gap Between Vision and Execution [October 6 | 11am]

The future of advertising is social-first, and there's never been a better time to make the shift. A revealing Ipsos x VaynerX study shows we're at a pivotal moment: while 70% of marketing leaders recognize social assets as today's TV commercial, there's significant room for growth as fewer than half are currently building campaigns with a social-first mindset. This panel brings together leaders across research, creative, brand, and analytics to explore this exciting opportunity and offer practical strategies for shifting toward truly social-first campaign development in 2026 and beyond. 

Panelists:

• Lindsay Franke, Group President, Ipsos North America
• Pedr Howard, Head, Creative Excellence, Ipsos US
• Avery Akkineni, Chief Marketing Officer, VaynerX
• Tracy Doyle, SVP, Brands in Culture, Diageo

The Power of Sports: Connecting Fans and Brands [October 6 | 4pm]

Sports have a unique ability to inspire passion and loyalty like nothing else. Today, that passion is fueling new opportunities for brands, leagues, and media to build deeper fan relationships and create long-term value. In this session, executives will explore how they’re turning the energy of the game into powerful platforms for engagement, growth, and connection that extend far beyond game day. Panelists:

• Jamie Stenziano, EVP and Head, Tech and Media, Ipsos US
• Kathi Christensen, Director, Brand Activation, Pharmavite
• Steph Lone, Global Director Solutions Architecture for Media & Entertainment, AWS

Building Brands in a Digital World: Why Social Comes First [October 7 | 11am]

Where and how a brand shows up on social often defines how it’s perceived. This session dives into what it means to adopt a social-first mindset, from shaping brand identity to engaging with culture at the speed of the scroll. Hear from brand marketing leaders who are rethinking creative, content, and community strategies to show up with purpose, move with agility, and connect meaningfully with today’s audience. Panelists:

• Nick Mercurio, Chief Client Office, Ipsos North America
• Megan Farmer, Global Head Social Media, JPMorganChase
• Damon Berger, Head, Consumer Digital Engagement, Gap Inc
• Matt Prince, Head, Earned Media & Brand Social, KFC

For more event details, please visit the FQ Lounge website. We look forward to seeing you there!