MSI Forum: When AI Disrupts

Join Ipsos at the Marketing Science Institute (MSI) and the Advertising Research Foundation (ARF) two-day forum exploring the frontier of AI’s impact on marketing – where emerging tools, behaviors, and models are challenging traditional assumptions and shaping new possibilities.

This must-attend event will focus on five key threads driving this disruption:

• Synthetic Data for Marketing Research
  How should marketers and researchers assess data that no longer originates from real-world consumer behavior?
• Consumer Response to Generative AI
  What does it mean to understand the consumer in a world where AI is part of the thought process?
• LLM-Based Search and Information Discovery
  How will the shift to large language models impact advertising, search engine optimization, content strategy, and the entire digital ecosystem?
• AI-Generated Advertising and the New Video Economy
  What are the implications for attention, media pricing, and creative strategy?
• AI and the Future of Marketing Analytics
  How should marketers reconsider their analytical tools, organizational skills, and the role of human judgment in AI-enhanced insight generation?

For more event details, please visit the MSI website.

See you there!

In the meantime, check out our latest AI POVs:

	Misfits and the Machine: Why AI alone can’t crack creative effectiveness In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
	Seeing the Unseen How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
	From Pixels to People Combining human empathy and artificial intelligence for brand growth.
	How Ipsos gives businesses an AI advantage As the AI boom expands, it’s evident that technology has the potential to fundamentally change how brands, organizations and institutions operate.
	Bridging the AI Divide: Insights to Activate Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.
	Artificial Intelligence: Key insights, data and tables Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more.