Artificial Intelligence (AI)

MSI Forum: When AI Disrupts

11 February 2026

- 12 February 2026

Los Angeles, CA

Join Ipsos' Megan Franklin at the Marketing Science Institute (MSI) and the Advertising Research Foundation (ARF) two-day forum exploring the frontier of AI’s impact on marketing – where emerging tools, behaviors, and models are challenging traditional assumptions and shaping new possibilities.

Misfits and the Machine: Why AI Alone Can't Crack Creative Effectiveness | Feb 11 | 9:45am

AI promises faster, cheaper creative - but effectiveness tells a more complex story. Megan will share real-world case studies, illustrating when AI enhances advertising performance, when it undermines it, and why human creativity and empathy still matter.

For more event details, please visit the MSI website.

See you there!

For more insights, check out our latest AI POVs:

	Misfits and the Machine: Why AI alone can’t crack creative effectiveness In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
	Seeing the Unseen How vision AI and AI agents are transforming product testing. Read part three of our Humanizing AI series.
	From Pixels to People Combining human empathy and artificial intelligence for brand growth.
	How Ipsos gives businesses an AI advantage As the AI boom expands, it’s evident that technology has the potential to fundamentally change how brands, organizations and institutions operate.
	Bridging the AI Divide: Insights to Activate Since the modern era of artificial intelligence began in 2022, advancements have come at a breakneck pace. But in the U.S., that hasn’t translated to more users – or less skepticism.
	Artificial Intelligence: Key insights, data and tables Here’s what business leaders and policymakers need to know about AI and its uses in entertainment, healthcare, politics and more.