Market Essentials: Did You Know?
Market Essentials: Did You Know?

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.

Take a look at our latest infographic exploring consumer attitudes, emotions, and behaviors in the context of unprecedented challenges related to inflation, sustainability, health and wellness, among others. Based on highlights from our Essentials global consumer tracker, our infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

The November 2025 infographic explores how financial strain dims holiday enthusiasm (and spending), and how different generations value experiences over material items. Take a look.   

Click here to access our latest infographic

Subscribers to Essentials have monthly access to the largest and most precise study done on critical attitudinal and behavioral change. We track state of mind, state of wallet, and future intention. To be best positioned for success and to strategize for the future, companies and leaders need to stay connected to people, keeping a pulse on:

  • Their behaviors, routines and habits
  • Their shopping choices
  • Their emotions
  • Their concerns, health, financial, others
  • Their outlook and future perspectives
  • Their priorities

We gather data every month in the U.S. and 14 other markets (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, South Africa, South Korea, Spain, and the UK) and extract the key findings that are relevant for your business.

For country specific insights, or to learn how you can become a subscriber, please contact [email protected].

Ipsos Top Topics – The Economy and Inflation

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