IAB: Audio’s Role Across Culture, Connection, and Marketing Impact

Join Ipsos’ Jamie Stenziano at the 2026 IAB Annual Leadership Meeting, where industry leaders, disruptors, and visionaries gather to shape the year ahead.

Across three immersive days, attendees will dive into agenda-setting conversations, candid fireside chats, and dynamic breakouts that tackle the most pressing topics: AI, measurement & addressability, privacy, commerce media, the creator economy, and more.

This is where decisions are made, strategies are born, and the industry sets its course. If you want to lead the future, it starts here.

Where Attention Lives: Audio’s Role Across Culture, Connection, and Marketing Impact
Breakfast Breakout 1 | Monday, February 2 | 7:45 – 8:45am | Springs Ballroom F

Audio holds a distinctive place in consumers’ lives, commanding attention in moments that span news, culture, entertainment, and everyday routines. This session brings together leaders from audio, media, and marketing to explore why those moments of attention are so enduring — and how they drive marketing impact. Jamie and his co-panelists will discuss how audio spurs engagement across the funnel, why it consistently delivers sustained attention in a fragmented media landscape, and how its powerful contextual signals and audience characteristics create unique opportunities for brands to connect with audiences at just the right time in just the right way.

Join us! For more event details, please visit the IAB website.

Speakers:

Joe Macarak Director, Performance Partnerships (Media & Measurement) SiriusXM Media

Matt Shapo Director, Media Center IAB

Jamie Stenziano Executive Vice President, Head of Tech, Media, and Telecom Ipsos

Lainie Fertick President, iHeart Insights iHeartMedia