Groceryshop Conference

Groceryshop is where the global grocery and CPG ecosystem unites to explore bleeding-edge trends and technologies. Join Ipsos’ Wendy Wallner to hear exclusive new consumer research exploring Sustainability & Shoppers: Closing the Say-Do Gap to Unlock Growth.

When it comes to sustainability, we know that the say-do gap does exist. The say-do gap refers to the difference between what people say they'll do to be sustainable and what they actually do. There are a few reasons for this gap. Sometimes it's because people lack the resources or knowledge to make sustainable choices. Other times, it's because sustainable options are more expensive or less convenient. Whatever the reason, the say-do gap is a real problem that needs to be addressed if we want to create a more sustainable future.

Retailers and manufacturers are challenged by the say-do gap. How much investment should be made in sustainability given this exists? Is there a way to make the investment work harder with better communication? Should we choose to message in the store when there are a myriad of other things we could message in the space we have? 

Wendy will illustrate:

1. how large the say-do gap is
2. who is most likely to say but not do -you might be surprised at the demographics
3. whether messaging can help reduce the say-do gap
4. how all of this can play out at retail to influence shoppers

By understanding the nuances of the say-do gap, retailers and manufacturers can move beyond simply talking about sustainability to actively shaping consumer choices. Our research equips marketers with the tools and strategies needed to turn good intentions into concrete actions, driving both sustainable practices and business growth.

To join us, please register here.