Ipsos Announces the Successful Completion of the Acquisition of Synovate, Creating the Third Largest Global Market Research Company

Paris, France - Ipsos announces that it successfully completed yesterday the acquisition of the Synovate business for an enterprise value of 163525 million*. Following this transaction, Ipsos becomes the third largest global market research company.

The acquisition was announced on 27 July 2011 and was conditional upon various approvals, which have been obtained since then: the transaction was approved by Aegis' ordinary shareholders on 16 August 2011 and obtained the mandatory anti-trust clearances thereafter.

The completion of the transaction occurs following the successful capital increase with preferential subscription rights of e200 million launched by Ipsos on 8 September 2011, to fund part of the acquisition price, and completed on 30 September 2011.

Didier Truchot, Ipsos Co-President, says: "We are delighted to have completed the acquisition of Synovate which is transformational for our company. With Synovate, Ipsos strengthens its leadership position in its chosen areas of specialization and enhances its intellectual and commercial offer to bring enriched and improved solutions to our clients. We are working quickly and jointly with the Synovate team and are delighted to welcome them within Ipsos. We are confident in our ability to achieve the objectives of the combination identified at the announcement of the transaction."

Synovate will be included in Ipsos' consolidated accounts from 1st October 2011.

*excluding Aztec - e595.8 million on the basis of an exchange rate of e1 = 1630.88120 as of 25 August 2011.

For more information please contact: Laurence Stoclet Chief Financial Officer Ipsos Group +33 (0)1 41 98 90 20 [email protected]

About Ipsos

Ipsos is a leading global market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2010, Ipsos generated global revenues of e1.140 billion ($1.6 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP