Ipsos Fastest Growing Market Research Company in U.S.

Solid Organic Growth And Niche Acquisitions Push Ipsos To Top Tier Of U.S. MR Firms

New York, NY - Ipsos, the global research firm, has been cited as the fastest growing market research company in the U.S. in the latest issue of the influential newsletter, Inside Research. The company's U.S. revenues grew by 406% between 1996 and 2001, the newsletter reported, compared with the industry average of 66%. Ipsos now ranks 12th among the top 50 U.S. market research firms.

"Our strong performance is all the more remarkable given the current market conditions," said Simon Kooyman, CEO of Ipsos in North America. "The research market is facing challenging times, but we've been able to outpace the industry through a combination of steady organic growth and an aggressive strategy of niche acquisitions. Our growth is also a testament to the commitment of our staff and the faith of our clients."

The company's North American acquisitions include ASI Market Research Inc., (now Ipsos-ASI, The Advertising Research Company) in 1998; the Angus Reid Group (now Ipsos-Reid) and Tandemar Research Inc. (now part of Ipsos-ASI) in 2000; the Market Research division of The NPD Group (now Ipsos-NPD) and Riehle Research (now Ipsos Public Affairs) in 2001; and ACNielsen Vantis (now Ipsos-Vantis) this year.

Created in 1975, the Ipsos Group ranks third in the world among survey-based market research companies. With operations in 32 countries, it specializes in advertising, marketing, media, opinion and social research, and in customer satisfaction measurement. In 2001, Ipsos had revenues of 480.2 million euros (US$430 million), an increase of 46% over 2000. Its North American operations generated 39% of the total, or 186.4 million euros (US$166.9 million) in revenue in 2001. Revenues from Canada and the U.S. now account for 43% of the group's total annual turnover. For information about Ipsos' global operations, please visit www.ipsos.com.

With more than 3,000 research and field staff in 17 cities in North America, Ipsos member companies offer a full line of custom, syndicated, omnibus, panel, and online research products and services. For more information about Ipsos in North America, please visit www.ipsosna.com. To view publicly released polls and research, visit http://www.ipsosna.com/polls.cfm.

    For more information, please contact: Dan Maceluch Vice-President, Corporate Communications Ipsos North America 604.893.1635