Ipsos Fastest Growing Market Research Company In The U.S. Once More
New York, NY-- For the third year in a row, Ipsos has been cited as the fastest growing market research firm in the U.S., according to the 12th annual industry rankings report by the influential newsletter, Inside Research. The company's U.S. revenues grew by 477% between 1998 and 2003, compared with the industry average of 50.6%, the newsletter reported in its July edition.
Revenues from its U.S. operations reached $176.1 million in 2003, an increase of 16.1 per cent over 2002. By comparison, the year-over-year industry average was 5.6 per cent (based on financial results from 197 companies reported in Marketing News' Honomichl Top 50, June 15, 2004). Ipsos is ranked third among survey-based market research companies in the world.
"It's rewarding to be recognized for sustaining continuous, above-market growth," said Simon Kooyman, CEO of Ipsos North America. "We have no intentions of easing up either. In May, we announced our latest research brand, Ipsos Loyalty, which provides a state-of-the-art approach to customer satisfaction measurement (CSM) and customer relationship management (CRM)."
"We continue to outpace the industry by constantly dedicating ourselves to our core business practice, survey-based research, and providing meaningful, actionable results for our clients across our research specializations: advertising, customer loyalty, forecasting and modeling, marketing, and public affairs research. The collaborative efforts of our employees have ensured that Ipsos offers our clients not just more research products, but more effective business solutions," added Kooyman.
Ipsos is the fastest growing market research company in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,300 professionals and support staff in the U.S and Canada, Ipsos offers a suite of survey-based services--guided by industry experts and bolstered by advanced analytics and methodologies--in advertising, customer loyalty, marketing, and public affairs research, as well as forecasting and modeling. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.
Ipsos conducts polling on behalf of The Associated Press, the world's oldest and largest news organization, BusinessWeek, Newsweek.com, as well as The Globe and Mail, Canada's national newspaper, and the CTV network.
In 2003, Ipsos generated $644.2 million U.S. in total revenues, of which 37% came from its North American operations. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange since 1999.
To learn more, visit: www.ipsos-na.com
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.
To learn more, visit: www.ipsos.com
Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP
BACKGROUNDER:
Ipsos Group Fast Facts:
- Founded: 1975 by Didier Truchot
- Rank among global survey-based research companies: 3
- Total Revenues in 2003: $644.2 million (or 569.7 million euros)
- Number of countries with Ipsos offices: 40
- Total number of countries in which Ipsos conducts research: 100+
- Number of full-time Ipsos employees: 4,300+
- Number of clients around the world: 5,000+ (top 70 account for 50% of revenues)
- Interviews conducted each year: 6 million
- Companies: Ipsos-ASI, Ipsos-Insight, Ipsos Loyalty, Ipsos-Novaction, Ipsos Public Affairs, Ipsos-Reid and Ipsos-Vantis.
- Employees: 3,000 researchers, field and support staff
- Business-to-business interviewers: 140
- Panels: The Ipsos Online Panel consists of over 800,000 panelists from around the world (with access to nearly 2.5 million individuals). The Home Testing Institute (HTI) Panel comprises 400,000 U.S. households (over 1 million individuals). The American Shoppers Panel comprises 16,000 households who record monthly purchasing in a diary of selected categories.
- Offices: New York, Uniondale, Paramus (NJ), Norwalk (CT), Washington D.C., Chicago, Greensboro (NC), Cincinnati, Minneapolis, Houston, San Ramon (CA), San Francisco, and Montreal, Ottawa, Toronto, Winnipeg, Edmonton, Calgary, and Vancouver in Canada.
- Total revenues for Ipsos in North America in 2003 were $258 million, up 18% from $211 million in 2002.
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