Ipsos Observer - How Market Research Can Evolve

Over the past 10 years, the global research community has been tackling the need to improve survey response rates. At Ipsos Observer, we've made it our mandate to innovate and redefine the future of market research embracing new technologies such as flash based surveys, to listening to communities, to mobile research, and more. During this presentation at ESOMAR September 2010, David Shanker, Global President at Ipsos Observer, presents a dynamic showcase of innovative consumer engagement methodologies and share specific case studies that highlight Ipsos' expertise.