Ipsos/ Reuters Political Tracker: September 2010

Washington, DC - Ipsos' latest poll carried out on behalf of Reuters and published today shows that Americans are much more likely to believe that cutting taxes and reducing the deficit will stimulate job generation, compared to government spending -- and this sentiment cuts across party lines. This suggests that Republican economic messages may be more resonant with the majority of public opinion compared to the Democrats', presenting a real challenge to the Administration when it comes to communicating on economic policy.

Three-quarters (74%) of Americans believe that the current high unemployment rates mean that something is 'broken' in the economy, compared to just over one in five (22%) Americans who believe that these unemployment rates are 'part of the natural ups and downs of the economy'. More than half (57%) believe that in hard economic times, the Government should cut the deficit to balance the budget and save money, rather than run a deficit to stimulate the economy and create jobs (39%).

A third (33%) believe that things in this country are heading in the right direction, compared to three in five (61%) who think they are on the wrong track. Exactly half (50%) disapprove of the way President Obama is doing his job, and 47% approve.

More data and full technical details are available in the topline document available for download to the right.

For more information on this news release please contact: Julia Clark Director Ipsos Public Affairs 202.463.3623 [email protected]

Clifford Young Managing Director, Public Sector Practice Ipsos Public Affairs 312.375.3328 [email protected]

About Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999.

In 2009, Ipsos generated global revenues of e943.7 million ($1.31 billion U.S.).

Visit www.ipsos-na.com to learn more about Ipsos offerings and capabilities.

Ipsos, listed on the Eurolist of Euronext - Comp B, is part of SBF 120 and the Mid-100 Index, adheres to the Next Prime segment and is eligible to the Deferred Settlement System. Isin FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

More insights about Public Sector

Society