Ipsos/Reuters Daily Election Tracking: Obama 48% - Romney 43%

Washington, D.C. - Today's Reuters/Ipsos poll shows no change from yesterday, with Obama at 48% and Romney at 43%.

Today's data also includes our Candidate Attributes question, which - despite widespread speculation about the effects of the `47%' video - show no change for Romney on factors such as `likeability', `a good person', and `representing America'.

On the Attributes question, Obama has the most sizable lead over Romney when it comes to being likeable (54% Obama vs. 28% Romney), eloquent (50% vs. 24%), fun to meet in person (49% vs. 24%) and understands people like me (46% vs. 28%).

  • Obama also trumps Romney on a good person (+16%), presidential (+12%), tough enough for the job (+12%), representing America (+12%), smart enough for the job (+10%), will protect American jobs (+9%), and can be effective in Washington (+4%).
  • Obama's scores have largely remained steady since Sept. 9 (when we last published this question), though there have been slight upticks on being a man of faith (+3%), likeable (+2%), and representing America (+2%).
  • Romney is seen as being stronger than Obama when it comes to being a man of faith (+11%) and having the right values (+9%).
    • Since Sept. 9, Romney has made gains on being fun to meet in person (+3%) and understanding people like me (+2%).

This is a daily rolling tracker - this means that we conduct 200-300 interviews a day, with occasional `boosts', and aggregate data from the previous four days. The sample overlap that occurs as part of this process means that day-to-day changes will be incremental rather than large.

These are findings from an Ipsos poll conducted for Thomson Reuters from Sept 16-20, 2012. For the survey, a sample of 2,078 American registered voters (age 18 and over) was interviewed online. The precision of the Reuters/Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.5 percentage points for Registered Voters and 2.9 for Likely Voters. For more information about credibility intervals, please see the appendix.

The data were weighted to the U.S. current population data by gender, age, education, and ethnicity. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of a per cent. Where figures do not sum to 100, this is due to the effects of rounding.

For more information on this news release please contact:

Julia Clark Vice President Ipsos Public Affairs 202.463.3623 [email protected]

Clifford Young Senior Vice President Ipsos Public Affairs 202.420.2016 [email protected]

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In the U.S., UK and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals, and the Hispanic polling partner of Telemundo Communications Group, a division of NBC Universal providing Spanish-language content to U.S. Hispanics and audiences around the world.

Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

To learn more visit: www.ipsos-na.com

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion (1.897 billion USD) in 2011.

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