A Socially Distanced Summer

What kind of impact did the pandemic have on our summers? According to a recent Ipsos U.S. Omnibus survey, only 40% of Americans say it was better than expected shifting their spending from taking vacations, to home-improvement projects or new recreational goods.

While back-to-school spending was also down for most, an interesting gender difference revealed men (27%) were more likely than women (9%) to spend more getting ready for school this year.

Download our latest Thought Starter with details on how Americans made the best of the pandemic summer, along with their anticipated fall and winter purchasing behavior. This valuable information allows marketers and manufacturers to identify new ways to optimize product packaging, messaging, or identify growth with potential product extensions.