Business is in a period of rapid transition and increasing uncertainty. Trust in business is at an all-time low, and consumers, employees, and investors are increasingly demanding that businesses are transparent about their practices and look beyond their bottom line to create positive social value.
In this paper, Ipsos looks at the multiple ways in which business can use evidence to support the development of an authentic, credible and effective corporate citizenship program. The approach includes assessing geopolitical risk and material threats, consumer attitudes and behaviors, and stakeholder values during the process of program formation, as well as understanding the impact of solutions and appropriate approaches to internal and external messaging as part of program delivery.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.