A recent publication by Oxford University and the Global Business Coalition for Women’s Economic Empowerment (GBC4WEE), demonstrated both the traditional development and the business case for the private sector to invest in what they term women’s economic empowerment (WEE). The publication highlighted several areas of WEE that require greater focus, including understanding the impact of WEE interventions.
Since 2012, Ipsos has been implementing impact studies for corporate WEE initiatives, such as Coca-Cola’s 5by20 program and Mondelez’s Cocoa Life program. In this paper we share some of the methodological findings from our work, with the goal of generating discussion and supporting expert measurement of WEE interventions.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.