Market Research Specialist Joins Ipsos Leadership Team

Maria Philips Appointed Vice President Of Tracking And Brand Equity With Ipsos-Asi

New York, NY -- Ipsos, the global survey-based market research group, announced today that Maria Philips has joined the company's advertising research division in Parsippany, New Jersey, as Vice President of Tracking & Equity. Philips will work in Ipsos' advertising research specialty practice, Ipsos-ASI, the largest provider of advertising pre-testing services in the world.

Philips joins America's fastest growing market research company from Lightspeed Research, where she was National Account Director, responsible for business development and client servicing for existing accounts. Prior to Lightspeed, Philips was Vice President of Client Service for ASI Entertainment, where she was responsible for all phases of research--from initial proposal writing through questionnaire development, data analysis, and presenting findings to clients. She has also held research positions at Showtime Networks, DirecTV, and AT&T.

"Maria is an important addition to the Ipsos-ASI team. She brings an in-depth knowledge of how market research can best be used to help meet our client's business challenges and a dedication to client service," said John Lawlor, President of Ipsos-ASI in North America. "Maria's appointment is a confirmation of Ipsos-ASI's commitment to hiring the most passionate, talented researchers, who bring the kind of knowledge and commitment that clients expect from a leading global survey-based market research company like ours."

"I'm delighted to be a part of a company that is passionate about marketing research and dedicated to providing our clients with the highest level of service," said Philips.

Philips, who will work in the company's new office in Parsippany, NJ, has 13 years experience in the industry. Philips holds a BS in Economics from the University of Wisconsin, Madison, and an MBA from Lehigh University. She lives in New Jersey with her husband and two sons.

For more information on this press release, please contact: Maria Philips Vice President, Tracking & Equity Ipsos ASI 973.658.1733 [email protected]

About Ipsos ASI Ipsos-ASI is the largest provider of advertising pre-testing services in the world. Ipsos-ASI160offers a full range of advertising research solutions to help clients make the best decisions at all stages of the advertising development process, and to maximize the return on their advertising investment. Although the company's history is rooted in copy testing, it provides leading services in the areas of advertising tracking and brand equity evaluation. It is committed to providing advertisers with insights to help in the development, evaluation, and improvement of their advertising efforts, and, ultimately, to help them build stronger brands. Ipsos-ASI is an Ipsos company, a leading global survey-based market research group. To learn more, visit www.ipsos-asi.com.

Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens around the world.

Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.

Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of e 605.6 million ($752.8 million U.S.) . Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

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