Marketing Research Innovator Joins Fast Growing Ipsos Insight Health Practice In The U.S.
Church, who has analyzed hundreds of direct-to-consumer pharmaceutical advertising campaigns and co-invented a DTC forecasting model, will work with Ipsos teams to develop products that meet the health and pharmaceutical industries evolving needs and serve the company's extensive client base in these sectors, said Tom Neri, President of the Ipsos Insight Services and Loyalty Division in the United States.
Church joins Ipsos following 15 years at ACNielsen BASES. He has extensive experience in business development, project design, forecasting and modeling, and execution of quantitative marketing research projects encompassing patients and physicians.
"Fred is a hands-on researcher who will work nationally on research design and consulting with our health business units, working especially closely with our Parsippany, NJ-based cross-functional health teams," Neri said.
Said Church: "My previous position allowed me to harmonize learning from multiple research methodologies including copy testing, segmentation, epidemiology and tracking. I was there right from the start when branded DTC advertising was first permitted and gained invaluable experience forecasting return-on-investment for hundreds of pharmaceutical DTC campaigns. I am thrilled to now be able to share this expertise and knowledge with Ipsos clients and my new colleagues."
Fred received his BA in Sociology from Northwestern University.
For more information, please contact: Fred Church Vice President, Health Practice Ipsos 973.658.1714 [email protected]
Ipsos Insight Ipsos Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following industries: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming.
Ipsos Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos Insight is an Ipsos company, a leading global survey-based market research group.
To learn more, please visit www.ipsos-insight.com.
Ipsos Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2004, Ipsos generated global revenues of 606 million euros.
Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.
