New York, NY, November 21, 2022 – A new survey from the Child Mind Institute, supported by Morgan Stanley and with data collection by Ipsos, explores internet usage and behaviors among American parents of children ages 9-15 and their children (as reported by the parents). The poll finds that according to parents, nearly one in five children ages 9-15 stream videos (21%) and play video games (20%) for more than 6 hours a day.
In light of this reported frequent use, many parents say they regularly explain things regarding the internet to their child (79%) and talk with their child about what they are doing on the internet (76%). A majority of parents also report prohibiting specific activities concerning their child on the internet (68%), monitoring what their child does on the internet sometimes even after the usage (65%), and applying technical measures in order to block or filter specific content on their child’s internet connected devices (62%).
About the Study
These are some of the findings of the Child Mind Institute survey supported by Morgan Stanley with data collection by Ipsos conducted between July 21st and August 17th, 2022. For this survey, a sample of 1,005 parents of children ages 9-15 were interviewed online in English. The parents that participated had to be ages 18-79 to qualify.
The sample was randomly drawn from a partner online panel source, M360 Research. Respondent characteristics were calibrated to be representative of the U.S. Population. The source of these population targets is U.S. Census 2019 American Community Survey. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=+/-5.3 percentage points).
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