Washington, DC, April 15, 2019 — A recent study conducted by Ipsos on behalf of Mr. Clean reveals that the body responds to the act of cleaning the same way it reacts to watching race car driving, with a rush of adrenaline and improved mood. One hundred percent of study participants agreed that cleaning provides peace of mind and a sense of control over one’s environment, 82 percent liked to admire their work after a good clean, and 81 percent felt a sense of accomplishment when they finished the task. In fact, after cleaning, participants reported feeling more determined, inspired and proud and less jittery, nervous and hostile.
The Cleaning Rush Study measured the Galvanic Skin Response (GSR) and Heart Rate (HR) -- both automatic bodily responses that happen without control -- of study participants while they completed various cleaning tasks. With changes in both being driven by factors such as emotional enthusiasm and excitement, Mr. Clean determined that the act of cleaning results in an adrenaline rush, much like the feeling people have when watching a simulated, high-intensity activity or sporting event.
For more information on this news release, please contact:
Vice President, U.S.
Ipsos Public Affairs
+1 202 420-2025
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 613 793-1622
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
CEW Women’s Leadership Awards
Don’t miss your opportunity to hear Ipsos’ Kristy Click give the prestigious closing speech, capping two days of virtual content about female empowerment and includes speakers such as leaders from L’Oreal, Estee Lauder Companies, Shiseido as well as Beauty Editors from InStyle and People.