A Quarter of Americans Expect a Less Gendered Future
New York, NY, January 14, 2020 — A quarter of Americans predict the country will be less gendered in five years, according to a new global survey by Ipsos. At the same time, one in ten Americans think gender roles in the nation will be even more ingrained. Their perceptions mirror the global average.
The results anchor a new report from Ipsos that delves into the global public opinion about the future of gender. In it, Ipsos asks more than 20,000 people in 29 countries about whether people think their country will be more or less gendered in the future.
The report, the latest in Ipsos’ award-winning What the Future series, also looks at masculinity, representations of women in the media, and the gendered marketing of products from toys to fashion. The full report can be viewed at https://future.ipsos.com/what-the-future.
About the Study
What The Future is based on a series of Ipsos surveys. Please visit Ipsos.com/en-us for full results and methods.
For more information on this news release, please contact:
Julia Clark
Senior Vice President, North America
+1 312 526-4919
[email protected]
Matt Carmichael
Vice President, Editor, What The Future
+1 312 526-4786
[email protected]
About Ipsos
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
