Washington, DC — With the third round of NAFTA negotiations set to begin in Ottawa, Canada this weekend, Ipsos sought to better understand perceptions of free trade and NAFTA amongst those who it impacts most – citizens in the United States, Mexico and Canada. The data shows that most North Americans support being in the trade agreement, but many believe that citizens of the other countries have benefited more than their own.
Well over half of the US (58%), and three-quarters of Canadians (74%) and Mexicans (79%) support their respective countries’ inclusion in NAFTA. However, residents of the United States are less likely to say that the free trade has helped their country (39%), compared to Canadians’ (57%) and Mexicans’ (59%) perceptions. Americans are also more likely to believe that Mexico has benefited the most from NAFTA (35%), while Mexicans and Canadians believe the United States has benefited the most (64% and 34% respectively). A third of Canadians (34%) and Americans (32%) report that all three countries have benefited equally, while one fifth of Mexicans believe this to be true (20%).
US residents and Mexicans are more likely to believe that renegotiating NAFTA will be a good thing (48% and 46% respectively), but Canadians are more apprehensive about the negotiation, with just one third reporting that renegotiating the treaty is a good thing (33%). Despite trepidations, Canadians are most confident in their government’s ability to renegotiate in Canada’s best interest (59%). Americans are split, with 50% reporting they are confident in the Trump administration’s ability to negotiate in America’s best interest. Mexican’s are not as confident, with just 40% reporting they are confident in their government ability to negotiate. However, if negotiations fail, half of Americans (50%) and three in five Canadians (59%) and Mexicans (60%) would prefer that NAFTA continue to exist as it is now. Interestingly, while Americans perceive Mexico to be biggest benefactor of NAFTA, only 16% report they would prefer the agreement be dismantled if negotiations fail, compared to 25% of Mexicans.
About the Study
The polling teams in Ipsos Public Affairs’ Mexican, Canadian, and US offices agreed that a 3-country poll on trade, NAFTA, and the current negotiations was warranted given the issues on the table and political climate in all countries.
To undertake this study, we agreed an identical questionnaire guided by some questions already asked in each country, and all fielded the questions simultaneously among a representative sample in our respective countries.
Specific study details:
•In MEXICO, Ipsos interviewed a sample of 400 adults age 18+ online. Results are representative of the online population and were weighted accordingly based on Ipsos’ estimates of internet penetration by demographic groups. Fieldwork was conducted Sept 13-14, 2017.
•In CANADA, Ipsos interviewed a representative sample of 1,001 adults age 18+ online. Data is weighted using Census data. Fieldwork was conducted Sept 13-14, 2017.
•In the US, Ipsos interviewed a representative sample of 1,008 adults age 18+ online. Data is weighted using Census data. Fieldwork was conducted Sept 13-14, 2017.
For more information on this news release please contact:
Senior Vice President
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
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