Ipsos/NPR Data: US Tax Policy

While nothing may be certain except death and taxes, according to our new NPR/Ipsos Poll, most Americans are not too certain about the taxes part.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
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Washington, DC - While nothing may be certain except death and taxes, according to our new NPR/Ipsos poll, most Americans are not too certain about the taxes part.

Only about 1/3 of Americans say they know a fair amount or more about U.S. tax policy. This is backed up by a series of knowledge questions where, at best, half of Americans are able to give correct answers. Only a third of Americans realize that top earners are paying less in income taxes now than they were in 1980. Likewise, only a quarter understand that income tax rates in the United States are lower (often significantly so) than the tax rates in other Western Democracies.

Perhaps Americans struggle with taxes because the federal tax code is too complicated (a sentiment 86% of Americans agree with) or perhaps it is because Americans are not sure what they want from our tax policy. For instance, 55% of Americans say the income tax rate for all Americans should be lowered and 65% support the abolishment of the estate tax; but, when asked about tax rates for millionaires, 75% believe rich people should be paying more in taxes.

More analysis available on NPR. 

The topline results are available for download.

These are findings from an Ipsos poll conducted April 11-12, 2017 on behalf of National Public Radio. For the survey, a sample of 1,010 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 379 Democrats, 341 Republicans, and 181 Independents. The sample was divided in half between Module 1 and Module 2, with 507 respondents in Module 1 and 503 respondents in Module 2. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,010, DEFF = 1.5, adjusted Confidence Interval = 5). Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.For more information about Ipsos online polling methodology, please go here: http://goo.gl/yJBkuf

For more information on this news release please contact:

Chris Jackson
Vice President
Ipsos Public Affairs

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.


The author(s)

  • Chris Jackson Vice President, US, Public Affairs

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