Study Explores Impact of Anti-Trump Resistance on Democrats, Republicans, and Independents
Washington, DC — Ipsos recently ran a study on the impact of images of anti-Trump opposition on respondent’s attitudes toward Trump and his administration’s policies. Nearly half (46%) supported Trump’s travel ban while another 52% of respondents supported the repeal of the Affordable Care Act. At 45%, most respondents believe that resisting the President’s policies would do more harm than it would do good, while 37% disagree and 18% neither agree nor disagree. Participants were randomly assigned to modules. Each module included the following images and captions, followed by questions about attitudes and beliefs.
About the Study
These are findings from an Ipsos poll conducted March 3-6, 2017. For the survey, a sample of roughly 1,007 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes four modules, the sample for Module 1 is 252, Module 2 is 251, Module 3 is 252, and Module 4 is 252.
The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2013 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,007, DEFF=1.5, adjusted Confidence Interval=5).
The poll also has a credibility interval plus or minus 7.0 percentage points for Module 1, plus or minus 7.1 percentage points for Module 2, plus or minus 7.0 percentage points for Module 3 and plus or minus 7.0 percentage points for Module 4.
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
For more information on this news release please contact:
Chris Jackson
Vice President
Ipsos Public Affairs
202.420.2011
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media, customer loyalty, marketing, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,785.3 million ($1,981 million) in 2015.
