Washington, DC — Politics tops the list of least favorite conversation topics over holiday meals and gatherings according to the latest Reuters/Ipsos poll (62%). Other highly rated 'least favorite' topics on the list include money/finances (41%) and religion (37%). While lower on the list, family gossip (25%) and work (18%) are also among those least liked.
Most of Americans need not worry about politics coming up: 48% say their family and friends do not typically engage in political conversations. Nearly a third plan on intentionally avoiding political conversations (31%), while one in five plan on engaging about politics over the holidays (21%).
About the Study
These are findings from an Ipsos poll conducted November 8-13, 2017 on behalf of Thomson Reuters. For the survey, a sample of roughly 1,595 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 2.8 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,595, DEFF=1.5, adjusted Confidence Interval=4.3).
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About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
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